Bob Marley’s Family To Launch Marley-Brand Cannabis Line
The family of reggae icon Bob Marley
and a Seattle-based private equity firm said Tuesday they were launching the
first global cannabis brand with marijuana products sold under a name long tied
to a plant he lovingly called “the herb.”
The brand, dubbed Marley Natural,
marks the first time the family’s name will adorn packages of cannabis
products. They’ll range from strains similar to those Bob Marley might have
smoked in his homeland, Jamaica, to concentrates, oils and infused lotions sold
in countries and U.S. states that have taken steps to decriminalize and
legalize pot use and sales.
Marley, credited with helping to
spread Jamaican music to a worldwide audience with hits like “No Woman, No Cry”
and “I Shot the Sheriff,” died of cancer in 1981 at age 36.
“He viewed the herb as something
spiritual that could awaken our well-being, deepen our reflection, connect us
to nature and liberate our creativity,” Cedella Marley, Bob’s daughter, said in
a statement announcing the deal.
The agreement came weeks after two
states voted to legalize marijuana for recreational use. Retail shops selling
such products already operate in Colorado and Washington state.
The sale of cannabis remains illegal
in much of the world, but countries mainly in Europe and the Americas have
decrminalized it by varying degrees.
The Netherlands permits the sale of
marijuana in “coffee shops.” Israel, Canada and nearly half of U.S. states have
allowed its medicinal use. And Uruguay has legalized its use.
Via NYDN:
Via NYDN:
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