CHARLES K. MARFO (RAY CHARLES)

 A letter To Kumasi Radio Presenters - Respect Your Listeners The cry of the people is the cry of  my hot pen. When will most Kumasi Radio presenters respect their audience ? Never take them for a ride. I have come to realize it's better our presenters  speak to the people in their audience in ways that move them , Speak to their listeners in their language and to their needs. Always offer them their respect and their heart. Does this seem obvious? The presenters often forget that their audience is the other player in their two-player  cooperative game .  They mistakenly contrive our message in  their  terms. Majority say what  they  want to say and what  they  think their audience needs to hear.  The radio presenters speak in language that gives  them  comfort. Then later blame the audience if they don’t “get it.” Most times, Kumas...